Movie and tech folks met in Los Angeles in May to deal with this potboiler: Hollywood losing control over consumers. The rise of social networking, video sharing, blogging, Internet TV, mobility, instant messaging and more have given consumers tremendous sway over how they consume and share content. "Consumers have more control than ever," said Derek Broes, senior vice president of digital entertainment at Paramount Pictures. "You no longer have an environment where you had them in one spot, like in front of the TV set." Broes spoke on one of the 75 panels put together at Digital Hollywood.
One thing to do, many of the 1,800 attendees agreed, is to work with the consumer. New technologies let users access and manipulate video and audio content in ways not possible just a few years ago. This change started with the arrival of Web 2.0, the second generation of Internet technologies that emerged after the end of the first dot-com boom in 2000 or so. And the explosion of blogging and social networking sites let many individuals influence mainstream media and public opinion more than ever. From Investor's Daily, May 8
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