Marketing In a Rough Economy

Even in a bad economy millions is spent on public relations, marketing and advertising...but so often that is exactly when companies retreat and stop their efforts. TIme may be best spent is evaluating who contacts you and why, and what triggers their calls. "Nobody reads the local paper" is often what "they" say, but more than 50 million people still read papers. "Nobody reads their mail at home" is also frequently said, and unfortunately also incorrect. Marketing in a bad economy can often be a tougher road to travel, but can pay off since your competition may pull its on advertising.