Tracking the Online Election

The web has changed the political landscape, so how can it change your company and its potential customers?...Ken Warren, 2010 Marketing. Click here for the full story of the following.

Nov. 4 - Today's election, the culmination of a two-year campaign that has generated unprecedented media attention, has lit up the Web in a way that would have been unimaginable in 2004.

The proliferation of online polling and politically-themed social-media content -- from the candidates' own Web sites to the ceaseless barrage of micro-rants on Twitter -- have stamped this election with an unmistakable Web 2.0 imprimatur. Consider YouTube, Google's popular video-sharing site. YouTube staked its claim in the political arena during the primaries, when it partnered with CNN to host a debate among the candidates of the two major parties. But that was just the tip of the iceberg.