The internet is stripping away the power
of the mainstream media. Media companies are imploding, and coverage
is fractured. Where does that leave you? A restaurant and health center
still needs an internet presence, but the plan they need is as different as
their clients. Blog? Direct mail? Call us at 203-891-9001 to assist you. The
following from PressThink may be of interest. Click for the full story.
Audience Atomization Overcome: Why the Internet Weakens the Authority of the Press.
In the age of mass media, the press was able to define the sphere
of legitimate debate with relative ease because the people on the receiving end
were atomized-- connected "up" to Big Media but not across to each
other. But now that authority is eroding. I will try to explain why. It’s
easily the most useful diagram I’ve found for understanding the practice of
journalism in the United States, and the hidden politics of that practice. You
can draw it by hand right now. Take a sheet of paper and make a big circle in
the middle. In the center of that circle draw a smaller one to create a
doughnut shape. Label the doughnut hole “sphere of consensus.” Call the middle
region “sphere of legitimate debate,” and the outer region “sphere of
deviance.”
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