GM is Sorry. That enough?

GM is now rolling out a big campaign to concede its "mistakes" and reinvent its tarnished, bankrupt image. Seems they are now "sorry" they sold us giant Hummer-like cars, and by some accounts admit they did not listen to their buying public. Though most companies lack the resources to "right" an image, can you tweak or readjust your business or personal image? 2010 Marketing experts say: "Its hard to ice a rotten cookie, but a strategic plan can often help refocus your efforts. The Hummer? In the process of bring sold to the Chinese. Must be tough to get auto service.