The media is dead, they say. Not say fast, reminds Ken Warren of 2010 Marketing. This brief story in The New York Times is a reminder that new media isn't the best always. "Who are your clients and what are their habits," is the real question. Click for story.
In the past five years, Americans have dropped their time spent with radio and newspapers by nearly one-fifth, according to Forrester Research’s latest Internet use survey. In return, they’ve more than doubled their Internet usage, jumping from six hours per week average to more than twelve. But the 40,000 American adults surveyed by Forrester haven’t changed the amount of time they spend watching TV. U.S. consumers average 13 hours of TV per week, a figure that hasn’t changed since Forrester began collecting data in 2004.
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