TV ads, radio, blogs, newspapers, direct mail, Yellow Pages, penny saver packets, optimization, websites, twitter, Facebook, speaking engagements??? So many options, so little money, and limited time. So how do you determine what works, and where to spend you nickels and dimes? There is no magic answer, but has more to do with who you serve, who you wish to serve, and the response rate you want. Says Ken Warren of 2010 Marketing in the New Haven area: "If you have no focus, then whatever you do is a waste of money. If you are driven by 'cheap,' then you get cheap and unfocused. You may be good at your service, but a professional marketer can galvanize your efforts and maximize your dollars." Call Ken at 203-891-9001.

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