Every business is different. No strategy for one can be applied to another. If your larger competitor designs the playing field, you play by their rules. 2010 Marketing and Public Relations in Connecticut works with firms to tailer their plan to their needs.
Small businesses are planning to engage customers in new ways in 2010, says an Ad-ology Research study: 28% say they will spend at least the same or more on online video, an increase of 75% over last year's plans; 25% say they will commit more resources to social media; and 21% say the same for mobile advertising. Nearly half of small businesses say they do not have an active website. Of those with sites, the primary functions are to inform customers about products/services, provide general info, and offer special promos. Email marketing and company websites are the most popular online marketing methods for small businesses. (from MarketingProfs.com)
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