Hospitals, restaurants, retailers and others are grappling with fragmented advertising opportunities, especially in light of tighter dollars. Clients of 2010 Marketing in the New Haven, Connecticut area wonder, what's the right mix, and where does TV stack up? See the following from the Associated Press:
NEW YORK -- For more than 60 years, TV stations have broadcast news, sports and entertainment for free and made their money by showing commercials. That might not work much longer. The business model is unraveling at ABC, CBS, NBC and Fox and the local stations that carry the networks' programming. Cable TV and the Web have fractured the audience for free TV and siphoned its ad dollars. The recession has squeezed advertising further, forcing broadcasters to accelerate their push for new revenue to pay for programming.
Comments