Are you a twit if you don't tweet? Clients of 2010 Marketing and Public Relations in the New Haven, Connecticut area understand social media can be valuable, but often it merely underscores your message. For some businesses it is vital, for others it is like a fifth tire on your car.
A recent study, referenced in Promo Magazine, from Burson-Marsteller revealed that 54% of Fortune 100 companies have a presence on Twitter. Also, 30% are active on Facebook and maintain a blog. It's no longer an issue of should companies use social media, it's now a matter of how they should utilize social media. Pete Blackshaw, executive VP at Nielsen, says Social Media "is a catalyst for fresh thinking on how companies can improve customer service." Twitter is still the shiny new object every marketer is talking about and it's gaining clout as a customer service channel.
It's getting to the point where not having a twitter account is like not having a website. Tweeting shows your customers that you care and thet you are willing to communicate on their level.
Posted by: Garrett | January 11, 2010 at 02:01 PM