You did something wrong, and now you have to pay. What do you say? And when? One firm 2010 Marketing counsels said they charged too much sales tax and immediately sent the client the extra money. Small stuff compared to lying about steroid use, but in business the faster you come clean and apologize, the quicker you are forgiven. And what you do reflects your character, and of your business. Ask Tiger Woods if it makes a difference. Full Story.
From the NY Times: The strategy that Mark McGwire used Monday to lay out his admission to using steroids shows lessons were learned from other baseball stars who preceded him in making mea culpa about their drug use. The one-day plan — coordinated over the past month by Ari Fleischer, a former White House press secretary who runs a crisis-communications company, and the St. Louis Cardinals, who recently hired McGwire as their batting coach — contrasts with last year’s roll-out of Alex Rodriguez’s steroid admission.
Comments