2020 Pubic Relations gets confused advertisers wondering how to reach their customers. The first real question, says Ken Warren, is "who are your customers?"
From MediaShift: As traditional news outlets continue to lay off journalists, a new generation of companies is betting big on online content. Their approaches differ significantly, but are all built on the common premise that for online content to be profitable, it has to be produced at a truly massive scale. The proliferation of these so-called "content farms" -- a name the companies predictably dislike -- has raised the ire of journalists and pundits alike. "If you want to know how our profession ends, look at Demand Media," wrote Jason Fry, a former Wall Street Journal columnist who edits Reinventing the Newsroom.
From MediaShift: As traditional news outlets continue to lay off journalists, a new generation of companies is betting big on online content. Their approaches differ significantly, but are all built on the common premise that for online content to be profitable, it has to be produced at a truly massive scale. The proliferation of these so-called "content farms" -- a name the companies predictably dislike -- has raised the ire of journalists and pundits alike. "If you want to know how our profession ends, look at Demand Media," wrote Jason Fry, a former Wall Street Journal columnist who edits Reinventing the Newsroom.
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