What's in a name? The name of your company carries some currency, or baggage. What do people or other businesses think of you and your firm? Ever surveyed them? Ever wonder why someone selects your competitor? Two high level last names, according to the Westport River Gallery in Connecticut, are now used by people who married the person with the famous last name. Both divorced the person (these are unrelated stories and people), kept the last name, and market their artwork under the last name. A tad misleading. Recently a story in a Southern Connecticut newspaper carried giant story on one of them, without mentioning her last name came from marriage, not birth. Make sure your firm is NOT misleading your customers.
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