Chance of A Shark Fatality

You have a great product or service, invest lots of money and time, and then you wonder why so many new companies fail? Often its lack of perspective, poor planning and advertising. We are deathly afraid of sharks, yet when put in perspective, you are almost 50 times more likely to get fatally struck by lightening. Says Ken Warren of 2020 Public Relations in the New Haven, Connecticut area: "Don't let your ego drive your business decisions. Do your homework, and let logic and sound marketing drive your plan." (In 2003 in the U.S. 1 person died in a shark attack, 11 from fireworks, 47 by lightening, 273 of heat exposure, 3,306 drowned, 19,456 were poisoned accidentally, 44,757 died in car crashes, and 652,486 from heart disease.)