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October 15, 2010

Newspaper Web Sites Reach most U.S Internet Users

When you consider a mix of advertising venues, newspapers are not dead...in fact there may be new life stirring. 

Newspaper companies attracted 102.8 million unique visitors to their Web sites in September -- 61 percent of all adult Internet users. The analysis, performed by comScore for the Newspaper Association of America, also indicates that newspaper Web sites stand out in today's consumer landscape, reaching 55 percent of 25- to 34-year-olds and 73 percent of individuals in households earning more than $100,000 per year. From MediaBistro.com

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