Do MDs really know who their patients are, what they need, and do they really ask patients what they need from them? 2020 Public Relations work with docs on their internal and external communications to ensure they best connect with patients.
Patients who look to social media sites for help with their conditions want more input from physicians, according to a recent wool.labs study. "I wish I had a physician who would come on to my social network and answer questions honestly and straightforwardly," Michael Scott, the president and co-founder of Prostate Cancer International, told the wool.labs Cocktail Convention on medical adherence. However, greater physician involvement in social media may not be enough to increase adherence, panelists said. Full story.
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