Social media traffic illusion?

Social Media. The Giant Quandary for so many, the answer for others. The quest? More business or recognition. Every business is different, and no "one answer" fits all. 2020 Public Ralations suggests you first start with: Who is the your audience and what are their buying habits?

Search engines, not social sites, continue to be the most important driver of traffic to most kinds of websites, according to a Citigroup study based on comScore data. But Facebook and other social networks are an increasingly important source of hits for media sites -- a trend that may be leading the media to assign too much importance to social traffic in general, writes Peter Kafka. "The reason that Web sites that write stories about other Web sites are writing about Google's stall and Facebook's rise is because it seems to be true -- for some media sites. But not for most of the Web," Kafka writes. Source: SmartBrief.com. Full story.