You know what you know, and that's what is important! But do you know what your customers really think about you? About your company? And what do your employees really think? And the community??
Focus groups are a research tool with many applications. The process gathers information to create findings and perceptions, which can or cannot result in recommendations. It consists of a gathering of folks, selected at random from a given population, who are brought together in an objective setting. They gather to discuss their attitudes, opinions, and ideas about predetermined subject areas. Other topics may also arise during the discussion and are reported as well.
We work with you to make sure you get what you need to move ahead. Sometimes we do phone surveys, sometimes we invite them for lunch, sometimes we bring in people based on their age, gender, affiliations. Often the information is not what you have want to hear, but is valuable as you chart as future course of direction
