What the media thinks and publicizes about your firm or service significantly impacts what your public, investors, suppliers, neighbors and customers think about you. Why are some firms constantly in your local papers or on the radio? Why are the news columns often including information about your competitor?
Why does your dominant TV station often use your competitor's quotes about trends in the industry? These are not by coincidence. Nor by accident. A professional public relations/media relations strategy ensures your name is heard, your information is published, and the local media may call you when The New York Times has a story about major changes in your industry.
News is not for sale and cannot be bought. Establishing a consistent media relations program is the first step to affirming your company's position in the region.
2010 MARKETING has programs available on all levels.
